Strong boost for online trade in the pandemic – fashion business suffers

In June, sales in online and mail order sales increased by almost a third (30.7 percent) compared to the same month in the previous year. However, business with textiles, clothing, shoes and leather goods remained well below the previous year’s level.

The trend towards shopping on the Internet has gained momentum in the Corona crisis. In June, sales in online and mail order sales rose by almost a third (30.7 percent) compared to the same month of the previous year, the Federal Statistical Office said on Friday.

A growth of this magnitude is unusual even in this very dynamic industry and “is to a large extent due to a special influence of the pandemic”. Since many stores had to close temporarily during the corona crisis and consumers feared infections, the already booming online trade got an additional boost. With sales up more than 30 percent in June, Internet and mail order sales grew much faster than retail sales as a whole, which grew by 5.9 percent.

Fashion industry is suffering

Revenues from furnishings, household appliances and building supplies (plus 14.6 percent) and with food, beverages and tobacco products (plus 2.3 percent) also increased significantly, as the Wiesbaden statisticians explained.

However, business with textiles, clothing, shoes and leather goods remained well below the previous year’s level (minus 16 percent). Retailing of goods of various types, including department stores and department stores, also suffered losses of a good eleven percent.

Retail had come out of the Corona low in May. Measured on February, the month before the outbreak of the pandemic in Germany, sales in June were 1.4 percent higher after calendar and seasonally adjusted.

However, the industry does not see itself over the mountain: The corona crisis is expected to result in a loss of sales of 40 billion euros for retail companies apart from the food trade, said the president of the industry association HDE, Josef Sanktjohanser. Many clothing retailers went through difficult times.

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