Borrowing instead of buying: for whom a rental model is worthwhile

Digital commerce 09/25/2020 Digital commerce 09/25/2020 Grover, Otto Now and Co Borrowing instead of buying: for whom a rental model is worthwhile Smart TVs, upper-class smartphones, drones or luxury washing machines: service providers such as Grover or Otto…

5 data and analytics trends 2020

Data analysis 5 data and analytics trends 2020 The consulting company BARC regularly observes IT trends that influence the future of data and analytics and identifies the buzzwords that should be on the agenda of IT managers.

“Customers perceive us as responsible for the entire process”

Digital commerce 09/27/2020 Digital commerce 09/27/2020 Johannes Speckmann, Aldi Süd “Customers perceive us as responsible for the entire process” Johannes Speckmann, Manager Digital Development Aldi Süd Aldi south Johannes Speckmann, Manager Digital Development Aldi Süd Aldi south Free…

dmexco 2020: Virtual trade fair with positive organizer conclusion

Marketing trends 09/25/2020 Marketing trends 09/25/2020 dmexco @ home dmexco 2020: Virtual trade fair with positive organizer conclusion The two-day dmexco @ home ended with a live concert. Initial voices suggest that the digital marketing and tech event…

This is how Plentymarkets makes the Kassel Kongress-Palais digital

Shop technologies 09/25/2020 Shop technologies 09/25/2020 Virtual event This is how Plentymarkets makes the Kassel Kongress-Palais digital The Plentymarkets online retailer congress planned for March 2020 fell victim to the corona pandemic – like so many other events….

The most important newcomers and migrants of the week

Which head from the digital industry changed companies this week? We show our most important newcomers and migrants in the past few days. Mathias Boenke is leaving Intersport next year and wants to look for a new challenge…

US government should justify download stop for TikTok

Social media marketing 09/25/2020 Social media marketing 09/25/2020 Video app US government should justify download stop for TikTok Andre M. Chang / ZUMA Wire / dpa Andre M. Chang / ZUMA Wire / dpa According to the current…

Amazon improves voice assistant Alexa –

Amazon’s software Alexa should sound more like a human. In addition, the voice assistant should be able to be integrated into simple conversations in the household. The innovations will initially be available in English. Amazon wants to enable…

Rakuten Germany closes its marketplace

From October 15th, Rakuten.de will no longer accept any new orders. The marketplace announced this to its dealers today. The reason is the “challenges of leading the business and the platform to a relevant market presence.” For more…

“Google remains an important channel despite Facebook, Instagram or TikTok”

SEO, SEA and performance 09/24/2020 SEO, SEA and performance 09/24/2020 dmexco 2020 “Google remains an important channel despite Facebook, Instagram or TikTok” shutterstock.com/Usman Saeed shutterstock.com/Usman Saeed The dmexco was held digitally this year on September 23rd and 24th….