For the first time, Apple is bundling several subscription services in cheaper packages and is also entering the online training business. The new iPhone generation, which is usually released in September, comes a few weeks later this year.
Apple wants to anchor itself more firmly in the everyday life of the users of its devices with new subscription offers. The iPhone group is bundling several services in cheaper packages for the first time and is also entering the online training business. With its successful computer watch, Apple is also increasing the focus on health and fitness. And the first thing a new iPad model is getting is a fresh, powerful chip. The new iPhone generation, which is usually released in September, comes a few weeks later this year.
The combination subscription Apple One has several price levels, as Apple announced in an online presentation on Tuesday. The fact that the group is merging its music, video and games offerings could push the streaming business more in this direction overall – after Amazon is already using a similar model with its Prime service. For 14.95 euros, Apple offers 50 gigabytes of online storage for one user in addition to music, video and games from Apple Arcade. For 19.95 euros it is 200 gigabytes for up to six family members.
The third one price level, which, in addition to the maximum online storage of 2 terabytes, also includes the Apple News + newspaper and magazine subscription and the new Fitness + service, will initially not be available in Germany because it will not be introduced in Germany for the time being. In the US, Apple One Premier costs $ 29.95 per month. Fitness +, where there should be new training instructions in connection with the Apple Watch every week, costs $ 9.99 a month alone. In addition to the USA, the offer will initially only be available in Great Britain, Ireland, Canada, Australia and New Zealand.
The new Apple Watch Series 6 presented on Tuesday can now also determine the oxygen content of the blood. The value is considered an important indicator of the health of the cardiovascular system. Apple is using a new sensor that uses red and infrared light to determine the color of the blood.
Apple has held a leading position in the computer watch business since the first Apple Watch went on sale in 2015. The Christmas quarter is traditionally particularly important for sales. That is why new models were always presented in autumn.
The new Apple Watch Series 6 also gets a new chip that is supposed to be 20 percent faster and more housing colors. At the same time, the group is also offering a cheaper new model for the first time, the Apple Watch SE, with fewer functions. Among other things, the determination of the oxygen saturation and the option to have the display on constantly are missing. The SE model is sold in Germany with the reduced VAT from 291.45 euros, while the Series 6 costs from 418.15 euros. This makes it difficult for Apple competitors such as Samsung, Huawei and Fitbit to catch up.
The watch is delivered without a charger. Apple argues that there are now enough chargers in households and that this can reduce environmental pollution.
New generation of iPhone
Since the new iPhone generation is coming later this year, the latest Apple processor will be the first to move into the iPad Air, which was presented on Tuesday. The A14 Bionic chip system is being manufactured for the first time with structure widths of 5 nanometers – which enables higher performance on the same area.
Meanwhile, the long-standing chip leader Intel is struggling with the transition to lower structure widths. The new iPad Air now has a much smaller frame around the display, similar to the more expensive iPad Pro. For the first time in an Apple device, it offers a fingerprint scanner in the power button – which, especially in times of pandemics, when you often wear a mask, can be easier than unlocking using facial recognition.